85% internetgebruikers orienteert online maar koopt niks

Evabloq.com meldt vandaag dat 85% van de internet gebruikers zich eerst online orienteren voordat ze in de lokale winkel een aankoop doen. Het onderzoek gedaan door Shoplocal werd eind vorig jaar uitgevoerd onder 22.000 personen. Bijna 9 van de 10 personen doet geen online aankoop maar orienteert zich alleen.

According to a study from ShopLocal 85 percent of adult Internet shoppers used the Web to make more informed shopping trips to their local stores. Results of the annual American Interactive Consumer Survey, conducted by The Dieringer Research Group on behalf of ShopLocal, indicate that consumers are using online circulars and other tools to compare prices for big- and small-ticket itemsalike.
“Nearly nine out of 10 adults — from the 110 million Internet shoppers 18 years and older who go online at least once a month — were found to have used the Internet for local shopping, not an online purchase,” said Bob Armour, chief marketing officer for ShopLocal. “This confirms that the Internet is now widely used for local shopping information as well as making online purchases.”

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