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Virgin Mobile targets youth with mobile brand
6 juni 2005

UK virtual mobile network operator Virgin Mobile has unveiled a brand of mobile phones aimed at 16-30 year olds, under the brand name, ‘Lobster’.
The debut phone in the range, the Lobster 485 comes with a 262k colour screen and an integrated VGA camera for €73.25 (£89.99). This palm-sized phone will be available from Virgin Mobile stockists across the UK from early this month.
More Lobster-branded phones will be launched in 2005. Lobster phones will feature a Virgin-branded red shortcut key, giving access to Virgin Mobile's entertainment content service, BITES.

The Lobster 485 has been created for Virgin Mobile by Korean manufacturer Bellwave through its distributor Data Select.

Data Select, the UK distribution arm of the Phones International Group, will manage the product sourcing, packaging, logistics, distribution of the Lobster range for Virgin Mobile.

Virgin Mobile uses mobile operator T-Mobile's network.

Bron: Digital Media Europe


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