Blogger - marcel vogels
CEO Memo2
Experience shows that online marketing effectiveness research should not be only limited to the clicks and impressions generated by online campaigns. On this basis, MeMo²'s approach has been tailored to enhance Marketing-insights of online advertising.
Specialties
MeMo² specializes in online Marketing Effectiveness Research, specifically we measure the following:
The effect of banner & buttons on visitors (Brand awareness and association: do people remember the message and is the message being associated with the correct brand?)
The effect of online advertising on the perceived brand-characteristics (Brand positioning: does online advertsing assist the brand to achieve its targeted position?)
